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VANA Members’ Meetings 2018

VANA METRO AND Regional Meetings


VANA will be conducting the 2018 regional and Metro member meetings throughout October and November. We encourage all Newsagents to attend. Please see below the meeting agenda, registration and details.

Meeting Agenda

  • Newage Newsagencies
  • Potential partners
  • Tatts updates
  • Ladbrokes Updates
  • Vana Upcoming events
  • A new direction at VANA-Vision ahead
  • VANA Social Media
  • Q&A


Region Date Time Venue Registration
South, East & North Metro Monday 1st October 7:00 PM VANA Office (Suite 4, 202 Ferntree Gully Road, Clayton VIC  3168) Click here to register
Mornington Monday 8th October 7:00 PM Mornington Hotel (917 Nepean Highway, Mornington, VIC 3931) Click here to register
Bendigo Thursday 11th October 12:00 PM National Hotel Motel (182-186 High St, Bendigo VIC 3550) Click here to register
Ballarat Monday 15th October 7:00 PM  Oscars Hotel (18 Doveton St South, Ballarat Vic, 3350) Click here to register
Gippsland Wednesday 24th October 12:00 PM Dal Mondo (7 Post Office Pl, Traralgon VIC 3844) Click here to register
Geelong Monday 19th November 7:00 PM Lord of the ISLES (3 West Fyans Street,
Newtown Geelong VIC 3220)
Click here to register
Western District (Warrnambool) Tuesday 20th November 12:00 PM City Memorial Bowls Club (50-58 Cramer St, Warrnambool VIC 3280) Click here to register
Wimmera Wednesday 21st November 7:00 PM West Side Horsham(
40 Bennett Rd, Horsham VIC 3400)
Click here to register
Mildura 22nd and 23rd November Individual appointment Member Service Officer Heather will be in touch with Mildura members to make individual appointments Heather 0438 938 423

If you require any more information, please contact the VANA Team.


The VANA Team

VANA appoints Brendan Tohill as General Manager

Dear Members,

It is with much pleasure on behalf of the VANA Board to announce that Mr. Brendan Tohill has been appointed General Manager of VANA LTD. He will be joining VANA on Monday 20th August.

Brendan is an experienced Business Development leader with an extensive marketing background in consumer and digital sales channels. The combination of his experience, drive, and culture make Brendan well equipped to face our Industry’s challenges.

An induction programme has been arranged to enable Brendan to gain an initial insight into the overall activities of our Association. He will visit a number of retail Newsagencies and Distribution Agents as well as  Industry Partners during the period.

We wish Brendan every success in his new career and we all look forward to working with him, and he can be contacted on  0448 703 575 or


Chris Pecora
Chairman VANA LTD

2018 Tax Time Toolkit-Retail

The ATO’s Tax Time Toolkit contains practical and tailored information to help taxpayers – such as hospitality workers, retail staff and sales, and marketers – prepare and lodge their tax return.

Please Click Here to download the 2018 Tax Time Toolkit-Retail.


The VANA Team




 July 14th 9AM – 8PM at the Melbourne Showgrounds,  04 Boulevard Pavilion, Epsom Road, Ascot Vale

pop5-e1468969125858Packed to the brim with the industry’s latest products, the Market Fair provides an excellent opportunity for networking and building relationships with suppliers, as well as your peers.

On the day, suppliers will be offering EXCLUSIVE ONE-OFF OFFERS AND SPECIAL BONUSES, making this an UNMISSABLE EVENT – with the best prices and products all under one roof!

Make sure to swing by VANA’s stall for a chat and some free popcorn and fairy floss!

See you at the fair!!! 

Using media to amplify your expertise

If you’ve wondered about the power of public relations (PR) and free media, the 2016 US Presidential election was the best example yet for generating awareness and leads without the hefty price tag of the usual media costs.

Donald Trump’s victory surprised so many people because he spent less on advertising than any other candidate.

He made up for those unspent ad dollars by earning more free media than any other candidate — nearly $2 billion over the course of his run.

Free PR & media is a great strategy to promote your own business to improve your reputation, attract potential clients and grow your business.

You can use PR strategies to help you achieve this and build your profile as an expert in the marketing industry. Press releases don’t equal as media coverage but are still heavily relied upon by reporters.

Press releases can help inform the media about important updates in your industry, keep your clients informed, attract new leads into your business and again, ensure your repetition as an expert in your field is cemented in ink (or digital ink).

Creating a press release isn’t as complex as it sounds. 

To help you below is a template of a press release, so you can see exactly how to lay it out.

The trick to getting your press release chosen, besides being relevant, is to make it easy for the journalist.

Here’s a quick list of 7 things a journalist wants to see:

  1. Catchy Headline
  2. Compelling opening paragraph
  3. Release date noted
  4. Good quality photos/pictures included (in low res initially)
  5. Your logo included
  6. An obvious call to action
  7. A short bio and contact details for you

The easiest way to know what’s buzzing is by paying close attention to social media. Both Twitter and Facebook have areas that show what topics or hashtags are trending at that moment. Make it a habit to check at least once a day and think of any possible ways to start a conversation around your business connected with the latest news.

PR & free media is just like any other marketing strategy – consistency is key.  Being seen consistently in either the print or digital media builds trust with your audience and keeps you top of mind with any prospects.

Article Source: Australian Retailers Association